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1204 Today's Tip on Customer Relationship Management CRM: CRM efforts will only succeed if top-level management backs them. And yes, it generally requires serious change within the organization.
1204 Today's Tip on Customer Relationship Management CRM: You need a managerially useful, end-to-end view of the CRM process from a marketing perspective. The basic perspective taken is that of the Customer, not the enterprise. In other words, what do managers need to know about their customers and how is that information used to develop a complete CRM perspective?
1204 Today's Tip on Customer Relationship Management CRM: Businesses are relying more on IT for nearly every facet of Customer interaction: billing, marketing, order processing, sales, and support. With the growing use of technologies such as call-center automation, CRM, data warehousing, Internet-based applications, and sales-force automation, it is hard to imagine how enterprises could comprehensively relate to their customers without IT.
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