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1204 Today's Tip on Customer Relationship Management CRM: Wouldn't CRM be wonderful if the enterprises from whom we regularly make purchases actually knew us well enough to anticipate our needs and offer better service? Well, CRM may be able to deliver on that wish.
1204 Today's Tip on Customer Relationship Management CRM: People want to slam-dunk the technology, but we try to tell them it ís not about technology, it ís about a new way of doing things, a new way of doing business/services/manufacturing. The vision thing is indispensable, along with a healthy dose of commitment and guts to lead the charge. As a wise man once said, where thereís no vision the people perish.
1204 Today's Tip on Customer Relationship Management CRM: enterprises that stay prevail beyond CRM integration challenges to create Customer-centric systems are rewarded with better support for existing customers and the ability to establish long-lasting, financially rewarding business/services/manufacturing relationships.
1204 Today's Tip on Customer Relationship Management CRM: Simply put, successful CRM is a fundamental, often painful change in how a enterprise is organized - the sort of changes that need the CEO ís backing. Bluntly successful CRM always starts with top management. If they don't lead the charge, it won't happen. Change in an organization that ís established is difficult. That ís where the real heavy work comes in.
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