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1204 Today's Tip on Customer Relationship Management CRM: A problem is that CRM means different things to different people. For some, CRM means direct e-mails. For others, it is mass customization or developing products that fit individual Customer's needs. For IT consultants, CRM translates into complicated technical jargon related to terms like OLAP [on-line analytical processing] and CICs [Customer interaction centers].
1204 Today's Tip on Customer Relationship Management CRM: it is also worth noting that CRM used to focus on the telephone as the primary means of contact, with little attention paid to e-mail or the Web. However, electronic messaging is overtaking voice as the most common form of communication. Corporate call centers aren't going out of business/services/manufacturing, but they need new people and equipment to deal with e-mail and Internet inquiries.
1204 Today's Tip on Customer Relationship Management CRM: Customer Relationship Management CRM includes a broad set of approaches to improve Customer- and channel-facing processes, foster collaboration, and provide unassited or self-service access to critical data and transactions.
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